The Digital Scot
The Digital Scot is the creation of our team of aspiring digital marketing professionals. We are a class of MSc Digital Marketing students from Robert Gordon University in Aberdeen. On our site you can find our insights on today’s digital climate, information on digital marketing and the Masters course offered at RGU, as well as getting to know more about us as individuals. Check out where some of us ended up on our Where Are They Now page.
Putting Learning into Practice
This site is our online home – a showcase for our developing skills and expertise. The RGU Masters in Digital Marketing offers a fresh approach to teaching and learning which is adaptable to the fast-paced industry that is modern day marketing. We are learning a combination of creative and analytical skills, aiming to address the digital skills gap employers are currently facing as marketing evolves. We work on a daily basis to build, maintain and develop The Digital Scot, whilst working on other projects and continuously learning new skills. Watch some of our best content below!
Digital Scot Blog
5 easy ways to improve your website SEO ranking
Travel vlogging – the rise of a new career
vvicaWithin the last few years we saw the rise of travel vlogging. YouTube has given a platform to...
‘Alexa’ tell me why voice technology matters to digital marketing?
From Virtual Assistants to Voice-Only apps - here’s how voice technology has got marketers...