by Efia | May 2, 2016 | Digital Marketing Industry
This week we’re bringing you the last instalment in the career interview series so thought we’d finish with a bang! Recently we had a chance to catch up with Leah Hutcheon, CEO of the software start-up – Appointedd. Since founding the business in...
by Efia | Apr 29, 2016 | Digital Marketing Industry
Two of our MSc Digital Marketing lecturers, Jack Keenan and Simone Kurtzke, are set to talk at a graduate digital skills event later this year. Jack teaches Digital Production Tools & Techniques, as well as Metrics, Methods & Analytics. He will deliver a talk...
by Efia | Apr 19, 2016 | Digital Marketing Industry
After the success of our first interview post we’re delighted to bring you our newest instalment in the career series. Our second interview is with Holly McLennan. Holly works as a Communications and Social Media Manager at Food Standards Scotland. What did you...
by Efia | Apr 15, 2016 | Digital Marketing Industry
What is the Digital Scot? The question written down looks simple enough, but it inspired a lengthy discussion among the class. What really was our brand and how could we encompass the essence of who we were into everything that we did? Don’t over complicate After a...
by Efia | Mar 29, 2016 | Digital Agency Life
As part of the MSc Digital Marketing our class has been thrust into the whirlwind that is agency life. Over the past three weeks we have been tasked with planning and executing a digital marketing campaign, creating agency roles and ultimately delivering something we...
