Graduate Digital Skills Event

Graduate Digital Skills Event

Two of our MSc Digital Marketing lecturers, Jack Keenan and Simone Kurtzke, are set to talk at a graduate digital skills event later this year. Jack teaches Digital Production Tools & Techniques, as well as Metrics, Methods & Analytics. He will deliver a talk...
How to Reconnect With Your Brand

How to Reconnect With Your Brand

What is the Digital Scot? The question written down looks simple enough, but it inspired a lengthy discussion among the class. What really was our brand and how could we encompass the essence of who we were into everything that we did? Don’t over complicate After a...
3 Lessons Learned From 3 Weeks of Agency Life

3 Lessons Learned From 3 Weeks of Agency Life

As part of the MSc Digital Marketing our class has been thrust into the whirlwind that is agency life. Over the past three weeks we have been tasked with planning and executing a digital marketing campaign, creating agency roles and ultimately delivering something we...