Why Your Blog Isn’t Working Out

Why Your Blog Isn’t Working Out

Think you know how to blog? Even the best writers can struggle to get their blog off the ground. Here at The Digital Scot, we’ve been learning how to blog better. Read on for our top 7 reasons why your blog might not be working, and what you can do to change it. 1....
Digital & E-Commerce: Jason Stewart

Digital & E-Commerce: Jason Stewart

Last week saw the Digital Marketing Masters students receive a guest lecture from Jason Stewart of Aberdeen International Airport. Jason is an E-Commerce and Digital Manager at the airport which has been in partnership with the RGU Digital Marketing MSc since the...
A Brief History of Digital Marketing

A Brief History of Digital Marketing

Over the past 3 decades, marketing has come leaps and bounds into the online world. The term ‘Digital Marketing’ was first used in the 1990s when the world saw a surge in advertising, search, and technology. The 90s The early 90s saw the birth of search with the very...
Influencer Marketing: Julie Brander

Influencer Marketing: Julie Brander

This week the Digital Marketing MSc students received a lecture on influencer marketing from Julie Brander of Weber Shandwick, one of the world’s leading global public relations agencies. At RGU we are lucky to have great connections with industry and as a result, we...