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The Digital Scot

5 easy ways to improve your website SEO ranking

by David Ogbuehi | Jun 25, 2021 | Digital Marketing Industry, News

‘Alexa’ tell me why voice technology matters to digital marketing?

‘Alexa’ tell me why voice technology matters to digital marketing?

by Christie Swinton | Jun 11, 2021 | Digital Marketing Industry, News

From Virtual Assistants to Voice-Only apps – here’s how voice technology has got marketers talking. We all know Amazon’s virtual assistant ‘Alexa’ can tell us the date, time and weather but over the years, Alexa has learnt a variety of new skills. From setting...
3 top marketing ‘Influencers’ you need to follow!

3 top marketing ‘Influencers’ you need to follow!

by Elisabeth Vorley | May 28, 2021 | Digital Marketing Industry, News

Whilst studying an MSc in Digital Marketing at RGU, I have gained a wealth of knowledge regarding digital strategy, social media implementation and various PR tactics. Before joining I was a complete novice when it came to social media marketing. I thought SEO was a...
The boom of food photography in the digital era

The boom of food photography in the digital era

by Leonora Brebner | May 21, 2021 | Digital Marketing Industry, News

Have you ever been on holiday and stumbled across a super touristy area? Taken a look at that particular restaurant menu that is covered in the most unappetising photos of a burger and chips or fry-up? If you have, I am sure it made you turn the other way and look for...
Disney goes digital: From ears to e-commerce

Disney goes digital: From ears to e-commerce

by Morgan Wood | May 7, 2021 | Digital Marketing Industry, News

It is no secret that the Internet has played a crucial role in allowing consumers to access certain products and services during the global Covid-19 pandemic. The pandemic has affected businesses and organisations of all sizes, from Melt in Aberdeen’s city centre, to...
5 reasons why you need a content marketing strategy

5 reasons why you need a content marketing strategy

by Cat Mather | Apr 30, 2021 | Digital Marketing Industry, News

Are you stuck on content ideas for your company’s blog? Tired of haphazardly posting to your Instagram or Facebook page? You may even be fed up of making a content calendar that you are too busy to update. If any of these challenges ring true to you then you are...
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Recent Posts

  • 5 easy ways to improve your website SEO ranking
  • Travel vlogging – the rise of a new career
  • ‘Alexa’ tell me why voice technology matters to digital marketing?
  • 7 reasons to choose an MSc in digital marketing at RGU in 2021
  • 3 top marketing ‘Influencers’ you need to follow!

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