by Cait Cormack | Apr 16, 2021 | Digital Marketing Industry, News
After the events of 2020, marketers and brands everywhere had to pull together new marketing strategies and part of this was a heavy focus on influencer marketing. Furthermore, the start of 2021 brought about a high level of negative exposure for social media...
by Elise Kennedy | Apr 2, 2021 | Digital Marketing Industry
A content calendar (also known as an editorial calendar) is used by bloggers and businesses to help plan upcoming content on both their website and for social media. It can allow you to plan for blog posts, Instagram stories, paid advertisement, and lots more. ...
by Arun Avichi | Mar 26, 2021 | Digital Marketing Industry
Are you tired of traditional marketing techniques? Have the likes of television, billboard, and newspaper advertising let you down? You don’t have to worry, digital marketing is the way to go forward – keep reading to find out why. Digital Marketing provides...
by Kieran Swanson | May 8, 2020 | Digital Marketing Industry, News
A new decade has arrived and the field of digital marketing is very much growing and evolving at a rapid pace. The Digital Marketing Institute, a professional body that overlooks the industry has put together some of the trends for the year ahead. In such a...
by Roxana Burtea | Mar 25, 2020 | Digital Marketing Industry, News
Five years of hospitality experience has helped me understand insights into the industry while realising the importance of marketing and in particular online practices. In an ever-evolving society, people are rapidly changing their purchasing behaviour and online...
by Rhian E. | Mar 26, 2019 | Digital Marketing Industry
The digital marketing industry is constantly growing and evolving. As soon as you’ve started to get to grips with the latest advancements, new technology and trends seem to appear like magic. As MSc Digital Marketing students, we are always keen to find out the...
