Disney goes digital: From ears to e-commerce
It is no secret that the Internet has played a crucial role in allowing consumers to access certain products and services during the global Covid-19 pandemic. The pandemic has affected businesses and organisations of all sizes, from Melt in Aberdeen’s city centre, to...
5 reasons why you need a content marketing strategy
Are you stuck on content ideas for your company’s blog? Tired of haphazardly posting to your Instagram or Facebook page? You may even be fed up of making a content calendar that you are too busy to update. If any of these challenges ring true to you then you are...
How Covid-19 accelerated the shift towards a more digital world
1. More people shop online. Before the pandemic, many people shopped in a physical store rather than online. For some people, shopping is perceived as a way to relax or spend time socialising with friends. Unfortunately, the virus forced the government to shut down...
Influencer Marketing Trends 2021
After the events of 2020, marketers and brands everywhere had to pull together new marketing strategies and part of this was a heavy focus on influencer marketing. Furthermore, the start of 2021 brought about a high level of negative exposure for social media...
The Virtual Shop Small Movement – how social media saved businesses from pandemic extinction
The retail market in the UK has long been volatile, with e-commerce driving consumers away from the high street. When coronavirus hit the demise of the high street was accelerated