Fiona Smith

Agency Role
Head of Engagement and Retention

What was your undergraduate degree?
BA (Hons) Fashion Management

Why did you decide to study an MSc in Digital Marketing?
Marketing was my favourite subject in the Fashion Management course. When I was looking at possible marketing career paths after graduating I realised there were some skills I was lacking. The MSc Digital Marketing course seemed to cover this and offer excellent career prospects.

What has been your favourite part of the MSc degree so far?
My favourite parts of this course are the projects which have involved live clients or digital agencies. In particular, I thoroughly enjoyed a two day workshop we had with Steve Milne from Fifth Ring. As well as this, the courses partnership with DigitasLBi has been extremely beneficial. It has given me great insight in to the digital industry and helped motivate me towards a structured career path.

Tell us a Random fact about yourself!
I studied in Denmark for 6 months.

Fiona Smith

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