Jemima Ashietey

Where are you from?
I am from Accra – Ghana.

What was your undergraduate degree?
I graduated from the University of Ghana with a combined major in Economics and Political Science.

Why did you decide to study an MSc in Digital Marketing?
Post completing my first degree, I took a job in Social media management and online PR, with a leading consumer goods company in Ghana. I planned and implemented digital campaigns for their global brands. After working on a client side for a year and a half, I gained experience at a global digital agency. I decided to take up my master in Digital marketing because it is the era of data-driven marketing, I needed a more structured and strategic insight into the industry.

What do you like best about the course so far?
Studying MSc Digital Marketing has given me a broader scope of digital marketing and a fair knowledge of the industry. My best part of this course is getting to know the many tools available to marketers that aid in successful campaigns.

What’s your favourite app or website, and why?
To my surprise, Facebook is my most used app making it my favourite. I stay connected with the rest of the world, keeps me abreast with news and entertainment and a good communication platform.

Tell us a random fact about yourself!
Like to fiddle with making my own cosmetics! I will own my cosmetic company soon.