Where are you from?
Ottawa, Ontario Canada
What was your undergraduate degree?
Robert Gordon University – Management with Marketing (honors)
Why did you decide to study an MSc in Digital Marketing?
I wanted to further develop my knowledge and skill set to feel confident and prepared for beginning my career in marketing. Many professional positions require experience with specific software and programs that this MSc course focuses on including Google Analytics, Photoshop, coding and more.
What do you like best about the course so far?
I am very intrigued by learning and understanding how data and analytics contribute to optimising the performance of a website. I truly believe this is a fundamental skill to have and being instructed by lecturers and self-learning while applying this knowledge to live clients is extremely beneficial.
What’s your favourite app or website, and why?
My favourite website is Reddit. Having the ability to find small forums and groups dedicated to a specific subject with like-minded people is a great way to find out more on that subject and interact with passionate individuals. Check out www.reddit.com/r/marketing. It’s a good one!
Tell us a random fact about yourself!
My first name is actually John. However, ever since I was born, my family and friends have called me James.