Karen Morgan

Where are you from?

Aberdeen, Scotland

What was your undergraduate degree?

Fashion Management BA (Hons), Robert Gordon University

Why did you decide to study an MSc in Digital Marketing?

During my work placement in the third year of studying, I was working on the digital marketing for a fashion business. I really enjoyed creating content and I felt I needed to learn more about how to strategically market a business online. Therefore, this Masters in Digital Marketing was a great opportunity for me, as I would like a career in this industry.

What do you like best about the course so far?

I like working with live clients who require assistance with their digital marketing. I have learnt marketing theory in my undergraduate course, and now I can put the knowledge into practice. The tools that we learn about are very up to date and currently used in the industry which gives me confidence in pursuing a career.

What’s your favourite app or website, and why?

My favourite app is called ‘Write a Day’. This is a journal that is motivating to write in because it adds a new colour gradient each time you write a note. I like to be organised so this app allows me to record what I have done each day and it is also has a pleasing aesthetic.

Tell us a random fact about yourself!

I was on a TV show for a garden makeover.

Karen Morgan RGU