Craig Archibald

Where are you from?

What was your undergraduate degree?
Management with Marketing

Why did you decide to study an MSc in Digital Marketing?
Having studied Marketing at an undergraduate level, I wanted to gain some practical knowledge of the subject which the MSc Digital Marketing course provides.

What do you like best about the course so far?
I have enjoyed learning about the various practices that improve an organisation’s SEO. Additionally, the guest lecture speaker from the guys at Equator was certainly interesting learning about content marketing and life at a digital marketing agency.

What’s your favourite app or website, and why?
I enjoy the BBC Sport app, the user interface and simple layout makes it easy to navigate. Additionally, adding topics allows the user to quickly find their favourite teams and sports.

Tell us a random fact about yourself!
I have been playing basketball for 12 years.