Jodie MacDonald

Where are you from? 
Cupar, Scotland

What was your undergraduate degree?
BA (Hons) Communication with Public Relations

Why did you decide to study an MSc in Digital Marketing?
I decided to study Digital Marketing as I have always been interested in marketing and the growth of social media and how it has changed the marketing landscape for businesses. It’s an ever-evolving subject that is sure to keep you on your toes and I really like that.

What do you like best about the course so far?
It’s great how industry-based the course is. Having the opportunity to work with live clients is also great as it gives you a real sense of the job and the development behind the creative processes. The connections the university have to aid in networking such as guest speakers and practical workshops with industry professionals is also invaluable and really add to the overall development of your career.

What’s your favourite app or website, and why?
YouTube for me is one of my favourite websites. It’s just so versatile and there is a never-ending stream of content on every subject under the sun. I wrote my dissertation on YouTube and the growth of the self-made social media influencer and I just find it fascinating how businesses now advertise through ‘normal’ people with a big online following.

Tell us a random fact about yourself!
I am half Dutch.

Jodie MacDonald