Ryan Hervey

Where are you from?
Dunblane, Scotland

What was your undergraduate degree?
Management with Marketing at RGU

Why did you decide to study an MSc in Digital Marketing?
My undergraduate course gave me some theoretical knowledge – however, I feel this course can help me to expand to gain a practical grounding.

What do you like best about the course so far?
I have so far enjoyed the engagement with tools such as Google Analytics – seeing what influences marketing decisions and directives has proved useful. As well as this, studying SEO has been very eye-opening – small details concerning a website’s structure/content can really make a difference to visibility.

What’s your favourite app or website, and why?
Podcasts – I enjoy tuning in to some light listening to help me sleep at night.

Tell us a random fact about yourself!
I used to live in Singapore – a slightly different culture (and climate) to Aberdeen!