Nikoleta Garabitova

Where are you from?

What was your undergraduate degree?
BA (Hons) International Tourism Management at Robert Gordon University

Why did you decide to study an MSc in Digital Marketing?
Throughout my undergraduate studies we’ve had various modules concerned with marketing and business to consumer relationship (such as Brand Management, Marketing, Consumer Psychology etc). It has been very interesting for me to explore the ways in which brands communicate with their customers, and I have decided that I want to expand my knowledge in the area further. Apart from my interest in marketing, the decision to start this particular course was made after I have spoken to one of the graduates from the past years, who gave me really positive feedback.

What do you like best about the course so far?
The course is very interactive and you are in control of your own learning. Furthermore, it has been very beneficial to work with live clients and industry experts, and to experience the marketing industry from a first-hand point of view.

What’s your favourite app or website, and why?
As everybody else nowadays, I use so many apps on a daily basis and it is so difficult to choose only one. However, I would have to say that my favourite is probably Pinterest. I often use it as a source of inspiration for my reports and projects. What I love most about it, are the various infographics available which present valuable industry information in a creative and enjoyable manner. Moreover, since I love to travel and explore new cultures, I would have to say that another favourite app of mine is Duolingo. I am currently undertaking a Spanish class through the app.

Tell us a random fact about yourself!
I did two years of Graphic Design and Photography course before I came to study in Scotland.

Nikoleta Garabitova