Where are you from?
Dundee
What was your undergraduate degree?
BA (Hons) Fashion Management
Why did you decide to study an MSc in Digital Marketing?
I previously had studied traditional marketing modules in my undergrad, and I knew marketing was the career I wanted to be in. After graduating in 2020 there was a lack of career options due to the pandemic and increased competition, so I decided to further my learning. I specifically chose Digital Marketing as I had an interest in expanding my knowledge to include the digital online aspects of marketing and social media.
What do you like best about the course so far?
I have really enjoyed the experience of working with live clients as I felt like I have learnt so much from creating strategies and plans. In one of our projects, we had access to our client’s Google Analytics, the first-hand experience this brought gave a real insight into the industry.
What’s your favourite app or website, and why?
My favourite app currently is Tik Tok, throughout lockdown it has been so influential on trends and it great for businesses to gain viewers and engagement on their content. I also like the fun it brings to video marketing.
Tell us a random fact about yourself!
I studied abroad in the third year of my undergraduate in Toronto, Canada for four months.
