Leanne Macdonald

Where are you from?
Stornoway, Isle of Lewis

What was your undergraduate degree?
BA (Hons) International Business Management

Why did you decide to study an MSc in Digital Marketing?
Following completion of a placement including marketing during my undergrad, I knew I wanted to pursue a career in this sector. However, I believe this course will give me the skills, experience and knowledge I am lacking before securing a job.

What do you like best about the course so far?
The mix of creative and practical work has been enjoyable as my undergrad included no practical modules and I have therefore enjoyed the change. I have also enjoyed working with live clients and appreciate how beneficial this will be in the future.

What’s your favourite app or website, and why?
Among social media platforms, Instagram is my favourite app. I like how a brand need to express themselves and interact with their audience in a creative manner. However, during COVID it has become crucial to keep in touch with friends and family, meaning WhatsApp is definitely my most used app on a daily basis.

Tell us a random fact about yourself!
I am a fluent Scottish Gaelic speaker and had to learn English to go to school as I was only able to speak Gaelic.

Leanne Macdonald