Samanta Botto

Where are you from?

What was your undergraduate degree?
BA(Hons) International Business Management at Robert Gordon University

Why did you decide to study an MSc in Digital Marketing?
During my undergraduate studies, I undertook a year-long placement in the Netherlands, which saw me working as a Digital Marketing Assistant at Robert Bosch Power Tools. During this experience, I fell in love with Digital Marketing. I knew since then that I wanted to pursue a career in this field. However, coming from a Business Management background, I knew that there was more to learn.

What do you like best about the course so far?
I like working with real clients to put into practice what I have been learning theoretically. I would recommend this Master course to whoever is looking to gain marketing experience while studying.

What’s your favourite app or website, and why?
My favourite app is YouTube. It is a great entertaining platform that allows users to watch a wide range of informative and educational content.

Tell us a random fact about yourself!
I took part in an exchange-year programme abroad when I was 16. Since then, I have never stopped travelling. I love moving to new countries to get to know new people, languages and cultures!

Samanta Botto