Alicia Carroll

Where are you from?

What was your undergraduate degree?
Management with Marketing

Why did you decide to study an MSc in Digital Marketing?
Having previously completed my undergraduate in marketing, and gaining experience at a marketing agency for two years, I realised it would be beneficial to expand my skills in digital as this would only enhance my capabilities as a marketing professional.

What do you like best about the course so far?
I have enjoyed working with live clients and conducting website health checks, along with social media audits. It’s been interesting getting to grips with Google Analytics and a basic understanding of the Adobe Suite.

What’s your favourite app or website, and why?
Netflix! Both their streaming app and online presence. The personalisation of your account is amazing, and their social media tone of voice is relatable with many memes.

Tell us a random fact about yourself!
My undergrad dissertation was based on the Marvel Cinematic Universe.