Amy Mitchell

Where are you from?
A little village by the sea, just north of Aberdeen.

What was your undergraduate degree?
Ba (hons) Fashion Management.

Why did you decide to study an MSc in Digital Marketing?
During my undergraduate degree, I found a love for digital marketing – particularly social media marketing. I began creating content and working on branding with my friends’ start-ups and small, local businesses and organisations. I decided that MSc Digital Marketing would give me valuable skills and knowledge to be able to turn my small side business into a career.

What do you like best about the course so far?
I have enjoyed working on real scenarios with live clients.

What’s your favourite app or website, and why?
I love Instagram, I enjoy being able to discover small businesses and view aesthetically pleasing photography, whilst at the same time seeing a small insight into people’s lives.

Tell us a random fact about yourself!
I was involved in breaking a few funny Guinness World Records through my high school – including the world’s largest “Superman” dance.

Amy Mitchell