Erin Smith

Where are you from?
I was born and raised in Aberdeen.

What was your undergraduate degree?
I previously studied BA(Hons) Fashion Management at RGU.

Why did you decide to study an MSc in Digital Marketing?
I decided to study an MSc in Digital Marketing because my favourite project that I did in my undergraduate course involved creating a digital video campaign for a live client. This project helped me to decide that I wanted to pursue a career in digital marketing, so I applied to MSc Digital Marketing to further develop my digital marketing skills.

What do you like best about the course so far?
My favourite aspect of the course so far has been collaborating with live clients in group projects and working with digital production tools.

What’s your favourite app or website, and why?
My favourite website is either Netflix or Youtube because there is an abundance of content and entertainment on these platforms which I watch in my spare time .

Tell us a random fact about yourself!
I am very interested in fashion sustainability, and I am trying to improve my pattern cutting and fabric construction skills to make some of my own clothes for my wardrobe.

Erin Smith