Where are you from?
Aberdeen, Scotland.
What was your undergraduate degree?
BA (Hons) Management at Robert Gordon University.
Why did you decide to study an MSc in Digital Marketing?
During my undergraduate degree I was always most interested in marketing modules. I completed my 3rd year placement with a local company operating in the Oil and Gas sector undertaking a marketing-based role. The company were also working to grow and develop their digitalisation. This influenced me to focus my undergraduate thesis surrounding the influence of digital communication. I decided to study an MSc in Digital Marketing to help expand my knowledge and skills in order to pursue a career digital marketing focused in the future.
What do you like best about the course so far?
I have enjoyed learning new skills, for example, how to use the Adobe creative apps.
What’s your favourite app or website, and why?
My favourite app would have to be Instagram. I love sharing content whilst also keeping up with my friends and family. I also enjoy looking at influencers content to see what the latest fashion trends are or recommendations they have for food or TV.
Tell us a random fact about yourself!
I’ve been cliff jumping.
