Where are you from?
Shetland Isles
What was your undergraduate degree?
Communication Design
Why did you decide to study an MSc in Digital Marketing?
Having spent my undergrad degree focusing on the final outcome to many briefs through video, photography and design – I now wanted to tackle the strategy that goes into the planning behind these campaigns. I believe having more knowledge of what techniques to use to better understand the audience and campaign would make my creative work stronger.
What do you like best about the course so far?
There’s a lot more to Digital Marketing than I expected! It’s not just about how to get the social media algorithms to favor you, but crafting an effective plan of action – something I definitely want to get better at!
What’s your favourite app or website, and why?
I’ve been a longtime fan of YouTube, having vlogged on there for the past 9 years of my life! Instagram is also one of my favorites – they both give me the freedom to share what I create, and connect with other like-minded people.
Tell us a random fact about yourself!
During the 2020 Covid Lock Down, I relaunched my clothing company in which I design, screenprint, photograph, post orders – pretty much do every aspect of the business! It’s a challenge but one of the things I’m most proud of.
