Kenzie Paterson

Where are you from?

What was your undergraduate degree?
International Business Management

Why did you decide to study an MSc in Digital Marketing?
I decided to study a masters after graduating from my undergraduate degree as a result of the pandemic. I wanted to use this time wisely and take the opportunity to develop my skills in area that interested me, but had no previous experience in. The practical elements of this course really appealed to me and I thought it would be beneficial to help make me stand out in the competitive job market in the future.

What do you like best about the course so far?
Working with live clients has definitely been a highlight of the course. It has provided me with first-hand experience of putting learning into practice.

What’s your favourite app or website, and why?
Instagram has been my favourite app recently as It has allowed me to stay connected with the world during the pandemic. I have also enjoyed being able to take inspiration from how others have passed time during lockdown and what new endeavours people have started as a result of these unprecedented times.

Tell us a random fact about yourself!
I have a twin sister!

Kenzie Paterson