Lauren Ironside

Where are you from?
Aberdeen! I used to live in the city and now I live in the shire with lovely woods on my doorstep.

What was your undergraduate degree?
Media and I thoroughly enjoyed it as I was given the opportunity to create a promotional video for P&J Live!

Why did you decide to study an MSc in Digital Marketing?
I am currently a KTP associate: Digital Marketing Specialist (Food & Drink Sector) at RGU undertaking a 2-year digital marketing project and therefore to enhance my contribution to the project, I felt that continuing my academic journey would help do this and I have a passion for digital marketing!

What do you like best about the course so far?
I’ve enjoyed collaborating with others on the course by discussing ideas for digital campaigns.

What’s your favourite app or website, and why?
My favourite app right now is Tik Tok because of how creative it is, and how it is slowly changing the music industry and how we consume music.

Tell us a random fact about yourself!
I have attended over 20 concerts in my lifetime and I can’t wait until we can go to concerts again.

 Lauren Ironside