Mohak Kapadia

Where are you from?

What was your undergraduate degree?
Bachelors of commerce (Accounting and Statistics)

Why did you decide to study an MSc in Digital Marketing?
While I was in India, I had done a short course on Digital Marketing and then had worked for a couple of years as a content strategist. Thereafter I had joined a fast growing technology company to lead their marketing division and gained experience of building high performance teams. With these experiences, I wanted to have some exposure to what Digital Marketing looks like in the context of a global economy. Thus the decision to take up an MSc in Digital Marketing was a clear next move in my life.

What do you like best about the course so far?
The course has helped me in two ways. The design aspect of digital marketing is a critical pillar, it has strengthened my fundamental understanding of building great digital experiences. Secondly, exposure to how branding and direct marketing works in the European market gave me exposure to how consumers think and interact and insights on consumer psychology.

What’s your favourite app or website, and why?
My favourite app is medium, it has some high engaging content topics mostly coming from authentic sources. Favourite website is, I use unity 3D and love everything about virtual and augmented reality.

Tell us a random fact about yourself!
I love cricket and had a chance to have lunch with the Indian cricket team when I was 12.