Morgan Wood

Where are you from?
I am a born and bred Aberdonian.

What was your undergraduate degree?
I completed my undergraduate degree in Events Management at Robert Gordon University in 2020 after previously completing my HND at North East Scotland College in 2018.

Why did you decide to study an MSc in Digital Marketing?
I decided to study an MSc in Digital Marketing as I have always been interested in the marketing and PR areas of the live music industry. As an avid live music fan, I have wanted to work in this industry for many years however Covid-19 has had a devastating impact on events and so I am keen to develop my existing skills and gain new ones so I will be ready to present myself to employers when it is safe for live events to be held again.

What do you like best about the course so far?
My favourite thing about the course so far has been the opportunity to learn about and use digital tools and platforms that I previously did not have any experience with to create a variety of materials.

What’s your favourite app or website, and why?
I enjoy using apps such as Instagram as I consider myself to be a visual learner, and so I can process information displayed in this manner easily and efficiently. I also enjoy being able to “follow” certain hashtags, so I have easy access to large amounts of content that I am particularly interested in.

Tell us a random fact about yourself!
I have performed in a parade at Disneyland Paris in 2011.

Morgan Wood