Alison Arrowsmith

Where are you from?
I am from Aberdeenshire, grew up here, moved to central Scotland when I was 18, then returned in 2007 to raise my family.

What was your undergraduate degree?
First Class Honours Degree in Landscape Architecture

Why did you decide to study an MSc in Digital Marketing?
I have been running my own company for many years alongside managing a creative social enterprise. Over lockdown I took the opportunity to attend several marketing and business growth/development courses to improve my knowledge and skills. I have been dabbling in Digital Marketing for a long time and wanted to learn more

What do you like best about the course so far?
I like that the course is very practical with real clients associated with the various assignments

What’s your favourite app or website, and why?
My favourite app is Miro, an online whiteboard platform because it allows teams, working remotely, to work collaboratively and creatively together, all in one space. A great way to brainstorm, develop and plan a project!

Tell us a random fact about yourself!
I have jumped out of an aeroplane in New Zealand