With RGU’s MSc Digital Marketing program being Scotland’s first practice led masters in this field, interaction with people working in industry relevant jobs is a valuable resource for students.

As a MSc Digital Marketing student we are given a excellent opportunity through RGU’s mentorship program with DigitasLBi by having direct contact with people working in the industry. Four members of the Edinburgh agency made the journey up to Aberdeen to introduce themselves to the group and explain their different backgrounds. From a personal perspective, this was extremely interesting to see the range of backgrounds that they all had and even more so that they didn’t all have digital marketing foundations previously. Our fortnightly sessions provide a chance to discuss the current course topics and gain insight into working life in a agency.


DigitasLBi Mentors


We had an opportunity to work through a Sprint process to create a campaign for two clients in week three. Steve Milne from Fifth Ring, an agency based in Aberdeen specialising in the energy sector, helped lead the process. This was great in gaining immediate feedback on ideas and answers to questions.. It was also valuable to find out how an agency brainstormed to produce content. Befriend a Child and Macmillan became our first clients and we set about creating campaigns to fit their briefs. The class gained experience in client proposal presentation and a question and answer session. The opportunity to work with real clients and produce content for them was extremely interesting it gave us the opportunity to experience life in a working agency.


fifth ring


Ecommerce Manager, Jason Stewart from Aberdeen International Airport was the first guest lecturer for the MSc Digital Marketing students. He provided an excellent and up to date overview of ecommerce and how it is implemented at Aberdeen Airport. It was interesting to learn that he Jason is the only member of staff in charge of the digital marketing aspects. I felt that from his lecture it impressed on us the importance of building a email database as this is a relatively cost effective way of touching base with your audience. Aberdeen International Airport managed to significantly grow their database in the three years after their split from Heathrow. They work closely with their stakeholders to create engaging content.