A new decade has arrived and the field of digital marketing is very much growing and evolving at a rapid pace. The Digital Marketing Institute, a professional body that overlooks the industry has put together some of the trends for the year ahead. In such a fast-moving environment, it’s important as students that we are not left behind by new techniques in our industry. Last year saw TikTok start becoming a bigger marketing channel, especially for younger teenagers. This is illustrated in the following article, regarding use of Tiktok by an organisation as a tool for appeal. Learn more about the story

Here are some trends to look out for in 2020!

Email Marketing.

Email is here to stay, and email marketing itself continues to be important. A major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In 2020 expect your inboxes to have a combination of automation and importantly, personalization as loyalty is massive for brands. Here a case study about Sephora

Interactive Content.

Interactive content is anything that people can click on, swipe, or interact with online and we are all probably doing some form of Interactive content without possibly not knowing about it. According to Outgrow, 93% of marketers rate interactive content as highly effective at educating the people and the buyer. 

In 2020 brands and companies will experiment ever further with interactive content with the continued growth of interactive area such as

  • Quizzes and polls: Think of social media channel, Here a question how many times have you interacted with a brand through this form of content.
  • Augmented reality ads:
  • 360-degree videos: 

These formats are allowing people to become more immersed, engaging experience. Nowadays we are looking for a brand that gives something different and fun and will help to connect them to us!


Video marketing is highly-engaging, especially if it’s live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing.

In a world full of mobiles and other such devices, people are watching more video than ever before, using mobiles to watch and share videos. Think about these stats from ImpactBND:

  • 70% of consumers have shared a brand’s video.
  • 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
  • 72% of businesses believe video content has improved their conversion rates.

Whether it’s the new generation of social media influencers. Having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience and can influence the buyer directly. 


In an age of digital technologies advancing the development of chatbots artificial intelligence (AI) software that acts as a virtual communication tool communicating with users and assisting them in completing their goals. Chatbots easily interact with humans, primarily through the use of text chat windows. Throughout 2018 and 2019, chatbots have a prominent role in Facebook, Especially in Customer Service, chatbots are being utilised in our everyday lives from Banking (RBS) to Mobile (Vodaphone, O2, EE).

80% of businesses claim they want to start using chatbots this year. When you consider the benefits, it’s easy to understand why:

  • 24-hour service
  • Instant responses 
  • Remotely Accessible

An area of digital marketing to look out for in 2020 and to watch grow as business try to utilise this within there marketing strategies!

In summary, shown here are just a few of the digital marketing trends to watch grow in 2020. Is your business lacking one of these must-have digital marketing trends for 2020? If so, why not focus on just one of these trends in the year ahead and implement this to help enhance your digital offering? Alternatively, you could learn more about digital marketing on RGU’s MSC course!