Meet your Lecturers
Your core teaching team consists of RGU’s digital academics and practitioners, and we have a great selection of guest speakers and workshops – from Scotland’s digital marketing industry.
Helen Dargie
Teaches:
Digital Marketing Strategy
Digital Public Relations
Favourite digital tool:
There are a number of digital tools that I have found incredibly helpful during my time in industry. When working as an account manager and freelance digital consultant, I loved any sort of organisational tool, such as Trello and Buffer, as these helped to keep me on track and up-to-date with numerous digital deadlines. Any tool that can help me save time and energy is a favourite of mine!
Although, I think my all-time favourite tool has got to be Google Analytics. I remember being ‘wowed’ the first time I learnt about and used analytics, I just couldn’t believe the amount of data that was out there and how I could then use that data to help make business decisions for clients – it’s an amazing tool.
Favourite app:
Ahhh, where to even begin?! There are so many wonderful apps out there that I love to use every day. The main social media channels are a given: I love to check in with friends and family via Facebook and Twitter, but there is something about Instagram that will always make it one of my favourites. I love the creativity and expression that can be found on the platform, and the way in which the app continues to evolve with new features, such as Stories and IGTV.
Favourite digital websites:
https://www.theguardian.com/media/digital-media
https://www.smartinsights.com/
https://moz.com/blog
https://econsultancy.com/blog/
Josh Bircham
Teaches:
Digital Production Tools and Techniques
Digital Public Relations
Favourite digital tool:
Of the digital tools I use regularly, I definitely think that my favourite at the moment is ‘Keyboard Maestro’ – this is a Mac tool which lets you programme shortcuts into your keys. It’s ideal for any repetitive task, replying to emails and coding. It doesn’t sound like much – but it saves so much time!
I’m also a big fan of the whole Adobe Suite – and am specifically very keen on Premiere Pro. It’s not necessarily the easiest tool to get in to at first, but once you’ve mastered some of the keyboard shortcuts and you’ve got yourself a strong workflow it becomes really easy to edit good-looking videos.
Favourite app:
This is quite a tricky one as I tend to use quite functional apps. In terms of what I spend most time on, it’s probably social media – Instagram, Facebook and Twitter. I’ve also hooked my house up with a whole load of smart bulbs and plugs, so apps which let me schedule and control them I’m impressed by.
Favourite digital websites:
https://www.thedrum.com/
https://www.behance.net/
https://color.adobe.com/create
https://digitalmarketinginstitute.com/blog