Digital Marketing Strategy
Digital Public Relations
Favourite digital tool:
There are a number of digital tools that I have found incredibly helpful during my time in industry. When working as an account manager and freelance digital consultant, I loved any sort of organisational tool, such as Trello and Buffer, as these helped to keep me on track and up-to-date with numerous digital deadlines. Any tool that can help me save time and energy is a favourite of mine!
Although, I think my all-time favourite tool has got to be Google Analytics. I remember being ‘wowed’ the first time I learnt about and used analytics, I just couldn’t believe the amount of data that was out there and how I could then use that data to help make business decisions for clients – it’s an amazing tool.
Ahhh, where to even begin?! There are so many wonderful apps out there that I love to use every day. The main social media channels are a given: I love to check in with friends and family via Facebook and Twitter, but there is something about Instagram that will always make it one of my favourites. I love the creativity and expression that can be found on the platform, and the way in which the app continues to evolve with new features, such as Stories and IGTV.