Social media never fails to surprise. Until recently, Facebook, Twitter and Instagram clearly commanded the social space, but now a new contender has emerged onto the technology and social networking sphere. This is TikTok, which has jumped onto the scene encouraging young people by the millions to interact with the app.

The rise of TikTok helps fulfil today’s ever-growing thirst for video content amongst younger generations. In fact, it is a story of East meets West. Below is a short video report by Bloomberg on TikTok’s growth in the industry and is good to further develop your understanding of this social media channel.

TikTok by Numbers:

The rapid global popularity of TikTok so here some of the latest numbers surround the platform.

  • TikTok boasts around 524 million active users worldwide.
  • TikTok was downloaded a total of 738 million in 2019.
  • Due to its rising popularity and appeal among younger cohorts, TikTok is now available to download in 154 countries.
  • Average daily time on TikTok estimated at 45 minutes
  • To date, TikTok has been installed on mobile devices around 800 million times.
  • Videos created on TikTok earn 17 billion average views on a monthly basis.

Influencer marketing with TikTok

Tiktok is a platform perfectly suited to influencer marketing. Its creative, lean and digestible bite-sized content have propelled its success amongst the technology and social-media elite.

Influencer marketing is not yet a widespread practice on TikTok, but it’s only a matter of time. As the Generation Z population matures, becoming an early adopter of influencer marketing on TikTok will help you expand your reach, allowing you to connect with a larger audience in a way that is relevant and driven by value.

Global Brands such as NBA, Guess, Gymshark, Crocs, and FIFA have already dabbled in influencer marketing campaigns via TikTok, reaching a vast number of users using the app by engaging directly to them.

World Health Organisation with TikTok

Tiktok is a platform to be perfectly suitable for connecting with younger generations! In the global fight to combat Coronavirus (COVID-19) around the globe, the World Health Organisation (WHO) has partnered with TikTok to provide information on how to combat the spread of this virus. Here some interesting articles regarding this partnership. Official global advice on the virus can be sought from the World Health Organisation and the advice relating to efforts in the United Kingdom and Scotland.

  • The WHO Is On TikTok. Is The World Ending? by Forbes Magazine
  • TikTok Partners With World Health Organization on COVID-19 Information Program
  • The World Health Organization joined TikTok to post ‘reliable’ advice about the coronavirus amid a stream of memes and misinformation. by BusinessInsider
  • The World Health Organization Will Livestream on TikTok by Adweek
  • The World Health Organization is using TikTok to dispel coronavirus rumours by Mashable

In conclusion, Tiktok’s rapid rise and growth have certainly not gone unnoticed with the industry, however, their market share is not anywhere near the likes of competitors such like Instagram, Facebook, and Snapchat at this moment in time. As we become more aware the options for marketing on this platform it will become an even more formidable force within the industry.